Intermediate
Content Writing & Marketing Course
Content writing and marketing involve creating valuable, relevant, and engaging written material aimed at attracting, informing, and retaining an audience. It focuses on driving customer actions, enhancing brand visibility, and improving SEO through blog posts, articles, social media, emails, and other forms of content. The goal is to build trust, educate audiences, and ultimately convert readers into customers.
Curriculum
- 7 Sections
- 47 Lessons
- 1 Quiz
- 4h 55m Duration
Module 1: Introduction to Content Writing & Marketing
7 Lessons0 Quizzes
- What is Content Writing?
- The Role of Content in Digital Marketing
- Why Content Marketing Matters
- Types of Content
- The Content Marketing Funnel
- Key Skills for Content Writers
- Assignments
Module 2: Content Strategy Development
8 Lessons0 Quizzes
- Building a Content Plan
- Setting Clear Goals (SMART Goals)
- Audience Research & Buyer Personas
- Content Ideation: Brainstorming Techniques
- Keyword Research for SEO Optimization
- Content Calendar Creation
- Repurposing Content Across Platforms
- Assignments:
Module 3: Writing High-Quality, Engaging Content
7 Lessons0 Quizzes
- Elements of Great Content
- Writing for Different Formats
- Crafting Powerful Headlines
- Copywriting Basics
- Storytelling in Content Marketing
- Editing & Proofreading Techniques
- Assignments
Module 4: Search Engine Optimization (SEO) for Content
8 Lessons0 Quizzes
- What is SEO and Why Does it Matter?
- How Search Engines Work
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO
- SEO Analytics & Performance Tracking
- Assignments:
Module 5: Content Distribution & Promotion
8 Lessons0 Quizzes
- Why Content Distribution Matters
- Types of Content Distribution Channels
- Leveraging Social Media for Content Distribution
- Email Marketing as a Distribution Tool
- Repurposing Content for Maximum Reach
- Content Syndication
- Measuring Content Distribution Success
- Assignments:
Module 6: Content Strategy & Planning
9 Lessons0 Quizzes
- What is a Content Strategy?
- Setting Content Goals
- Understanding Your Audience
- Content Audit
- Content Creation: Brainstorming & Idea Generation
- Content Planning & Editorial Calendar
- Content Formats & Channels
- Measuring Content Performance
- Assignments:
Questions
0 Lessons1 Quiz
- Quiz
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