Intermediate
content writing content marketing
Digital Marketing

Content Writing & Marketing Course

viralvyapar viralvyapar
0 (0)
Overview
Curriculum
Reviews
  • 7 Sections
  • 47 Lessons
  • 1 Quiz
  • 4h 55m Duration
Collapse All
Module 1: Introduction to Content Writing & Marketing
7 Lessons
  1. What is Content Writing?
  2. The Role of Content in Digital Marketing
  3. Why Content Marketing Matters
  4. Types of Content
  5. The Content Marketing Funnel
  6. Key Skills for Content Writers
  7. Assignments
Module 2: Content Strategy Development
8 Lessons
  1. Building a Content Plan
  2. Setting Clear Goals (SMART Goals)
  3. Audience Research & Buyer Personas
  4. Content Ideation: Brainstorming Techniques
  5. Keyword Research for SEO Optimization
  6. Content Calendar Creation
  7. Repurposing Content Across Platforms
  8. Assignments:
Module 3: Writing High-Quality, Engaging Content
7 Lessons
  1. Elements of Great Content
  2. Writing for Different Formats
  3. Crafting Powerful Headlines
  4. Copywriting Basics
  5. Storytelling in Content Marketing
  6. Editing & Proofreading Techniques
  7. Assignments
Module 4: Search Engine Optimization (SEO) for Content
8 Lessons
  1. What is SEO and Why Does it Matter?
  2. How Search Engines Work
  3. Keyword Research
  4. On-Page SEO
  5. Off-Page SEO
  6. Technical SEO
  7. SEO Analytics & Performance Tracking
  8. Assignments:
Module 5: Content Distribution & Promotion
8 Lessons
  1. Why Content Distribution Matters
  2. Types of Content Distribution Channels
  3. Leveraging Social Media for Content Distribution
  4. Email Marketing as a Distribution Tool
  5. Repurposing Content for Maximum Reach
  6. Content Syndication
  7. Measuring Content Distribution Success
  8. Assignments:
Module 6: Content Strategy & Planning
9 Lessons
  1. What is a Content Strategy?
  2. Setting Content Goals
  3. Understanding Your Audience
  4. Content Audit
  5. Content Creation: Brainstorming & Idea Generation
  6. Content Planning & Editorial Calendar
  7. Content Formats & Channels
  8. Measuring Content Performance
  9. Assignments:
Questions
1 Quiz
  1. Quiz

Content writing and marketing involve creating valuable, relevant, and engaging written material aimed at attracting, informing, and retaining an audience. It focuses on driving customer actions, enhancing brand visibility, and improving SEO through blog posts, articles, social media, emails, and other forms of content. The goal is to build trust, educate audiences, and ultimately convert readers into customers.

Create a new review.

Deleting Course Review

Are you sure? You can't restore this back

Course Access

This course is password protected. To access it please enter your password below:

Related Courses

Expert
digital marketing course
Digital Marketing

Digital Marketing Full Course

  • Wider Reach: Access to a global audience without geographic limitations.
  • Cost-Effective: Lower costs compared to traditional advertising.
  • Targeted Audience: Ads can be precisely targeted based on demographics, interests, and behavior.
0m
0
0
2
₹9,999.00
Buy Now

Retake Course

Are you sure you want to retake the course? This action will permanently delete all your progress in this course.
Intermediate
YouTube Marketing Course
Digital Marketing

YouTube Marketing Course to help Boost your Channel’s Growth

  • Channel Optimization
  • Content Creation Strategies
  • SEO and Discoverability
10h
0
1
57
Free
Start Course

Retake Course

Are you sure you want to retake the course? This action will permanently delete all your progress in this course.