Goal: Get more local customers by showing up on Google Search & Maps.
🧑🍳 Meet Ramesh…
Ramesh runs a small bakery called “Sweet Treats” in Pune. Even though his cakes are delicious, not many people nearby know about his shop. One day, a friend tells him,
“Bro, if you want people to find you, you need to show up on Google Maps!”
Ramesh is curious. “How do I do that?”
Step 1: Google Business Profile Setup
He goes togoogle.com/business, clicks “Manage now,” and starts creating a profile for Sweet Treats.
He fills in:
Name
Address
Phone number
Working hours
Website
Uploads photos of his yummy cakes 🍰
Then he verifies it via a postcard. ✅
Now, when someone searches “cake shop near me” in his area, Sweet Treats shows up!
Step 2: Consistent Information
Next, Ramesh checks his Facebook page, Instagram bio, and Justdial listing. He notices one has an old phone number. He updates all platforms to show the same Name, Address & Phone (NAP).
Step 3: Optimizing His Website
Ramesh adds:
His address and phone number in the footer of every page
A contact page with Google Maps embedded
The phrase “Best Bakery in Pune” on his homepage
Now Google knows where he’s located and what he offers!
Step 4: Getting Reviews
He asks his loyal customers: “If you liked the cake, please leave me a review on Google!” Within a week, he has 10 ⭐⭐⭐⭐⭐ reviews!
He even replies to each one: “Thank you! So glad you loved our red velvet cake in Pune.” This boosts his local trust!
Step 5: Local Listings
Ramesh lists Sweet Treats on:
Justdial
IndiaMART
Sulekha
Bing Places
All with the same NAP details. This helps Google trust his business more & Business Visible on Google.
Step 6: Weekly Google Posts
Every Sunday, Ramesh posts on his Google Business Profile:
🎉 Special offers
🎂 New cake designs
📸 Behind-the-scenes from the kitchen
He adds catchy text like “Best chocolate cake in Pune – Try it this week!” Customers love it and click “Call now” from his profile.
Step 7: Getting Local Backlinks
Ramesh asks a local food blogger to try his cake and write a blog post. She links back to his website = ✅ Backlink power!
Step 8: Mobile Optimization
A friend checks his site on mobile and says it’s slow. Ramesh gets it fixed. Now it loads in 2 seconds! Google loves speed – so do customers.
Step 9: Using Local Keywords in Blogs
Ramesh writes blog posts like:
“Top 5 Birthday Cake Ideas in Pune”
“Why Our Bakery is a Favorite in Camp Area”
These bring in local search traffic & Business Visible on Google.
Step 10: Tracking
Ramesh opens Google Business Insights and sees:
800 views this month 📈
40 direction requests
25 calls directly from Google!
He’s pumped. Sweet Treats is now a local search star ⭐
Moral of the Story
Just like Ramesh, any local business can boost its visibility with:
Google Business Profile
Consistent details
Reviews, posts & website SEO
Smart use of local directories
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