Viral Vyapar
Hashtag Strategies That Actually Work
(2025 Edition)
If you’re using hashtags randomly — or worse, skipping them altogether — you’re missing out on one of the easiest ways to increase your reach, discoverability, and engagement on platforms like Instagram, LinkedIn, and YouTube.
Let’s break down how to use hashtags the right way — backed by real strategies, not guesswork.
Why Hashtags Matter (Still)?
Hashtags help categorize your content and make it searchable by people who are interested in that topic. When used strategically, they can:
- Put your post in front of new audiences
- Get featured in top or trending posts
- Help the algorithm understand your niche
- Encourage community engagement (#SmallBusinessLove, #Bookstagram, etc.)
1. Use a Hashtag Tiering Strategy
Not all hashtags are created equal. Use a mix of large, medium, and niche hashtags to improve your odds of ranking.
Hashtag Type | Size Range | Example |
Large | 1M+ posts | #love, #business, #travel |
Medium | 100K – 1M posts | #contentstrategy, #fitmoms |
Niche (Small) | <100K posts | #veganfoodieinmumbai, #smmcoach |
🔁 Use 5-7 large, 5-7 medium, and 5-10 small/niche hashtags for best results.
2. Research What’s Working in Your Niche
Don’t just copy-paste popular hashtags. Use tools like:
- Instagram search (check top posts for hashtag ideas)
- LinkedIn keyword suggestions
- Tools: Flick, Hashtagify, RiteTag, or Inflact
💡 Pro Tip: Check which hashtags your competitors and industry leaders are ranking for.
3. Create a Branded Hashtag
Make a custom hashtag that represents your brand or campaign.
Examples:
- #MyBrandJourney
- #MadeWithAro
- #BuildWithTeamX
Encourage your audience to use it when posting about your product or services — it builds community and increases UGC (user-generated content).
4. Use Hashtags in the Right Places
Platform | Best Practice |
Use 15–30 hashtags in the caption or first comment | |
Use 3–5 hashtags at the end of the post | |
TikTok | Mix trending + niche tags, keep it under 100 characters |
YouTube | Add 3–5 relevant tags in the description |
Avoid using the same set every time — rotate to avoid shadowbanning.
5. Avoid Banned or Spammy Hashtags
Some hashtags (like #instagood, #like4like) are flagged by platforms. Using them may reduce your visibility or even trigger spam filters. Use tools like IQHashtags.com or Flick.tech to check banned tags.
6. Track Hashtag Performance
Track metrics like:
- Reach
- Impressions from hashtags
- Follows from hashtags
- Engagement rate per post
You can do this inside:
- Instagram Insights
- LinkedIn post stats
- 3rd party tools like Later or Hootsuite
📊 Create a monthly report to double down on what works!
Example: Hashtag Strategies Set for a Fitness Coach
Post Topic: “Happy Friendship Day”
Hashtag Set:
- Large: #fitness #wellness #nutrition
- Medium: #metabolismboost #healthyhabits #fitcoach
- Niche: #hormonalhealthtips #fitfoodmumbai #womenwellnesscoach
- Branded: #CoachedByAvi
Final Tips
- ✏️ Keep a few “hashtag banks” ready for different content types (educational, BTS, product, story, etc.)
- 📤 Rotate your hashtags every few posts
- 🔍 Always test, analyze, and adjust — hashtag performance changes over time
Hashtag Strategies Tracker Spreadsheet
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