Design isn’t just about looking good — it’s about stopping the scroll, building brand trust, and driving action. Here’s your step-by-step guide:
1. Graphic Design Guide
Use Bold Fonts for Headlines
- Keep text large, short, and legible
- Use 2–3 font sizes max per post
Stick to a Color Palette
- Use brand colors consistently
- Stick to 2–4 core colors
Carousel = King for Engagement
- Slide 1: Big Hook
- Slides 2–4: Value or Story
- Last Slide: Call to Action (CTA)
Use White Space Wisely
- Let your design breathe
- Avoid clutter
Add Visual Cues
- Arrows, highlights, or icons to guide the eye
Stay on Brand
- Use your logo, colors, and visual tone
- Add @handle or website discreetly
2. Video Design Guide (Reels & Stories)
Hook in the First 3 Seconds
- Ask a question
- Show transformation
- Use fast motion or text animation
Use Captions on ALL Videos
- 85% of users watch without sound
- Make text bold, readable, and timed to speech
Shoot Vertical (9:16)
- Full-screen = full attention
- Avoid black borders or cropped frames
Keep It Under 60 Seconds (Reels)
- Shorter = more retention
- Leave them wanting more
Add Transitions & Effects
- Smooth cuts, zooms, and motion
- Use built-in Instagram effects for algorithm push
Use Trending Audio (When Relevant)
- Boosts discoverability
- Pair with original message or twist
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Instagram Growth Design Checklist
✅ Task | Graphic Posts | Reels/Video |
Bold headline or hook | ✔️ | ✔️ (in first 3 seconds) |
Consistent color palette | ✔️ | ✔️ (use overlays/filters) |
High-quality visuals | ✔️ | ✔️ |
Clear call to action | ✔️ | ✔️ (spoken/text) |
Proper format (square or 9:16) | ✔️ | ✔️ |
Captions for accessibility | Optional | Mandatory |
Brand elements (logo, handle) | ✔️ | ✔️ |
Uses trending/relevant audio | N/A | ✔️ |
Designed for engagement (carousel/storytelling) | ✔️ | ✔️ |
Bonus Pro Tips
- 💡 Create templates in Canva for speed and consistency
- 📌 Post carousels on feed + stories to double visibility
- 🔁 Repurpose graphics into Reels (animated quotes, step-by-steps)
- 📊 Track performance and tweak design accordingly
